I didn't understand it all during the first showing, but now that I'm into the second round of Keanu, I finally get it.
This is the "architect."
The "architect" reminds me of Colonel Sanders.
Colonel Sanders reminds me of his ads for finger-lickin' good chicken.
KFC ads in America remind me of how the brand is known in other places, say... Shanghai.
And as always, KFC ads from Shanghai remind me of Wilfred Brimley.
As we all know, Wilfed Brimley reminds everyone about oatmeal.
Which, reminds us of bacon.
Which, of course, leads us all back to Kevin Bacon.